|1995–2007||2007–2011||2011–2016||2016–present|
Contents
Sony Entertainment Television, popularly known as SET, Sony TV or simply Sony, is the flagship TV channel of Sony Pictures Networks India and one of the oldest and most popular Hindi general entertainment channels (GECs) in India, having been launched on 21 November 1995.
1995–2007
This logo is the same as that used by the other Sony Entertainment Television channels at the time. However, the on-screen logo bug was simply the green-blue-red ‘S’ logo, without any words.
Before 2001 the on-screen logo as used at the end of idents was different.
2007–2011
Sony Entertainment Television channels worldwide changed their logos in 2007, moving the word Sony below the ‘S’ logo and changing the font of the words Entertainment Television from Helvetica Black to the font used in the logo of Sony and several of its entertainment divisions such as Sony Pictures Entertainment.
However, while the other SET channels changed their logos to become completely blue and white, SET India retained the green-blue-red colours.
2011–2016
When the now-defunct Sony Mix was launched on 1 September 2011, Sony TV, Sony Sab, Sony Max, Sony Pix and Sony Aath added the word Sony in a black rectangle on top of their logos, though the graphics were not changed.
HD: 2012–2013
An HD feed was launched on 28 May 2012, making Sony TV the fifth Hindi GEC to launch an HD feed, after Star Plus, Zee TV, Life OK (now Star Bharat) and Colors, which had launched HD feeds in 2011.
This was Multi Screen Media’s second HD channel, the first being Sony Six HD, which was launched on 7 April 2012 in time for that year’s edition of the Indian Premier League.
2013–2016
Sony TV introduced a new graphics package on 11 October 2013, designed by the Australian branding and design agency Ink Project. The graphics made use of the popular Gotham typeface, which is now used by sister channels AXN and Sony Sab, as well as Zee TV, one of Sony TV’s biggest direct competitors. Accordingly, the HD wordmark in the logo was changed to use Gotham, leaving the main logo unchanged.
2016–present
|Designer:||Naranja y Canela|
|Typography:||Clarendon Bold|
During an episode of The Kapil Sharma Show on 19 November 2016, SET rebranded to celebrate its 21st anniversary, dropping its green-blue-red colours for the first time since its launch in 1995 and introducing a new logo and graphics package using orange, violet and gold. This rebrand came less than two weeks after that of competitor Star Plus, which rebranded on 7 November.
The graphics were designed by Argentine design agencies Medialuna and Naranja y Canela, which had previously designed the graphics package for the now-defunct Sony Le Plex HD (Medialuna had also rebranded Sony Pix in 2013). They later merged to form the Tónika agency.
The on-screen font is now ITC Bookman, a serif font never used before in TV channel branding. This is in great contrast to the sans-serif fonts Kohinoor and Gotham, which Star Plus and Zee TV, respectively, use in their graphics packages, in addition to many of their respective sister channels.
|General entertainment channels (GECs):|
Major, pay-TV: Star Plus HD | Zee TV HD | SET/Sony TV HD | Colors HD | Sony Sab HD | Star Bharat HD | &TV HD | Big Magic1
Major, free-to-air:1 Dangal | Star Utsav | Zee Anmol | Sony Pal | Colors Rishtey | Shemaroo TV | Enterr10
Youth: Bindass
Minor: Anjan | Manoranjan Grand | Abzy Cool | Sahara One | Firangi
State-owned: DD National HD | DD Bharati | DD Retro
Movies:
Pay-TV:
Generalist: Star Gold HD | Zee Cinema HD | Sony Max HD | Colors Cineplex HD | &pictures HD | Star Gold 2 | UTV Movies and UTV HD | Zee Bollywood
Niche and critically-acclaimed movies: Star Gold Select HD | &xplor HD
Classic and older movies: Zee Classic | Sony Max 2
Action: Zee Action | UTV Action
Free-to-air:
Major pay broadcasters:1 Star Utsav Movies | Zee Anmol Cinema | Sony Wah | Rishtey Cineplex
Major free broadcasters: Dhinchaak | Enterr10 Movies | B4U Movies | B4U Kadak
Minor broadcasters: Housefull Movies | Housefull Action | Abzy Movies | Abzy Dhakad | Surya Cinema | Maha Movie | Box Cinema | Cinema TV and Wow Cinema One
Music channels:
Pure music: 9XM | Mastiii | MTV Beats HD | B4U Music | Music India | Showbox | ILove
Bollywood talk: Zoom | E24 | Zee ETC Bollywood
Youth-oriented: MTV HD | Zing
Retro music: 9X Jalwa | Insync
News channels:
Major national:
Minor national:
Business news:
State-owned: (Parliamentary: )
Food, health and lifestyle channels:
Kids’ channels:
Sports channels:
Devotional channels:
Teleshopping channels:
Defunct channels:
Entertainment: Star One and Life OK HD | Zindagi | Imagine TV | 9X | Real TV | Zee Smile | Zee Next (Youth: Channel V)
Movies: Zee Premier | Movies OK
Music: Sony Mix and Sony Rox HD | Channel V | MTunes HD | UTV Stars HD and Bindass Play | Pepsi MTV Indies HD
News:
Lifestyle:
Devotional:
Teleshopping:
Notes:
1These channels are free on DD Free Dish but paid on cable and satellite TV platforms.
|Indian TV channels:|
Hindi: Entertainment: Sony TV HD, Sony Sab HD and Sony Pal | Movies: Sony Max HD (Other), Sony Max 2 (classic movies) and Sony Wah | Kids: Sony Yay
English: Movies: Sony Pix HD | Knowledge: Sony BBC Earth HD, 1
Regional languages: Bangla: Sony Aath | Marathi: Sony Marathi
Sony Pictures Sports Networks: Cricket-focused: Sony Six HD | Combat sports–focused: Sony Ten 1 HD | Football-focused: Sony Ten 2 HD | Predominantly Hindi-language: Sony Ten 3 HD
International channels: SET (Asia)
Defunct channels: Animax (India) | AXN HD (English entertainment) | Sony Rox HD and Sony Mix (Hindi music) | Sony Le Plex HD (English movies) | Sony Ten Golf HD | Sony ESPN HD, 2 (sports)
Upcoming channels: Marathi: Sony Marathi HD | Sports: Sony Ten 4
Content production arm: Studio NEXT
Film production: Sony Pictures Networks Productions
Notes:
1Joint venture with BBC Worldwide.
2Was a joint venture with ESPN.